Finding joy in every walk

Maxim Street

Maxim Street

맥심골목(Maxim Street)은 전북 군산 월명동의 로컬상점 5곳을 포함한 거리 전체를 맥심 테마의 골목으로 꾸며 걷기만 해도 맥심의 브랜드 아이덴티티와 제품, 문화 콘텐츠를 모두 즐길 수 있는 브랜드 체험 공간입니다.

맥심골목은 맥심방앗간, 맥심운세, 맥심슈퍼, 맥심놀이터, 맥심한의원, 맥심부동산으로 각기 다른 컨셉으로 꾸며진 공간으로 구성되어 있으며 이들 공간을 체험할 수 있도록 실물 스탬프와 앱 서비스를 제작하여 즐겁고 유기적인 이동 경험을 제공하였습니다. 특별한 야외 공간을 걸으며 즐기는 경험과 온라인 디지털 경험을 조화롭게 융합하여 새로운 브랜드 경험을 만들어냈습니다.

Maxim Street is a brand experience space that transforms an entire street in Wolmyeong-dong, Gunsan, Jeollabuk-do, into a Maxim-themed alley. Featuring five local shops, Maxim Street allows visitors to immerse themselves in Maxim’s brand identity, products, and cultural content simply by walking through the area.

Maxim Street consists of uniquely themed spaces such as Maxim Mill, Maxim Fortune, Maxim Supermarket, Maxim Playground, Maxim Oriental Medicine Clinic, and Maxim Real Estate. To enhance the experience, we developed both physical stamp collections and an app-based service, enabling visitors to engage with the space in an interactive and dynamic way. By seamlessly blending the joy of strolling through an outdoor setting with a digital experience, we have created a new and innovative brand engagement opportunity.

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CLIENT
Dongsuh Foods Corp.
INDUSTRY
Food & Beverages
PARTNER AGENCY
Cheil
YEAR
2024
CAPABILITIES INVOLVED
UX Strategy
App UX Design
Illustration
Interaction Design
Interactive Device Design
Front-end Development
Back-end Development
CREDIT
Heekeun Cho
Taechan Kim
Woojin Kim
Dongseob Jeong

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